Related
Summary
As Marvel makes a huge alteration toThor ’s rootage , the Asgardian God of Thunder unleashes new abilities for his iconic pounding Mjolnir - however , these raw powers are n’t the type that buff have come to expect . Forged from near - unbreakable uru and theprimordial being know as the God Tempest , Thor ’s hammer is one of the most hefty arm in Marvel lore , bewitch with magic that stops the slimy rein its might . However , Thor ’s enemy have determine a way to pervert even that ancient trick , corrupting Thor ’s weapon alongside a new version of the god himself .
In Marvel ’s prescribed preview of the upcomingRoxxon Presents : Thor # 1 , fan meet Marvel ’s newfangled version of Thor , created thanks to eldritch meddling by the Roxxon corporation and its loss leader Dario Agger , aka the Minotaur . rewrite Thor ’s lineage and animation , Roxxon has turned him into ' Chad Hammer'- a meek superhero designed to work as corporate propaganda and subvert environmentalist action .
As the new Thor appear inRoxxon Presents : Thor , he reveals that his Mjolnir - emblazoned with the ' Roxxon ' logo - is now a"smart hammer"referred to as"Mjolnir Premium . “As well as its godly mogul , Mjolnir can now perform the utilitarian social occasion of alerting Thor to an pinch situation , along with thelessuseful function of bugging him with social medium qui vive and being the only mode to operate"the Thor - Truck”- a Tesla Cybertruck - esque monstrosity made in the shape of the pounding ’s head .
Roxxon present : Thor # 1
Thor need the Power Stone , but he ’ll have to look the superstrong character who beat the Hulk , Silver Surfer & Juggernaut in unarmed armed combat .
As Thor becomes a unblushing whizz for environmentalism , his new dark reflection challenges him to walk the walk of life …
Thor Unveils ‘Mjolnir Premium’
Thor’s Hammer Gets Tech Upgrades, and Even a Matching ‘Thor-Mobile’
In recentImmortal Thorcomics , Thor has learned that his mother Gaea has drab plans for humans if it continue to harm the natural world . Thor naturally seek out one of the universe ’s grown defiler in Dario Agger , but the man - plunder Roxxon CEO was ready for him . Agger has used Thor ’s Marvel comics(which canonically subsist in the Marvel Universe as non - fiction accounts of his adventures ) and the magic trick of the Enchantress to warp Thor ’s account , creatinga second , Roxxon - sanction version of the Italian sandwich .
TheRoxxon Presents : Thorcomic shows how Thor ’s past and present have been warped by Agger , as Odin demand allegiance rather than humility . The variety alters Thor ’s core values , turning him into a committed hatchet man of the status quo . Over inImmortal Thor , Thor just declare he does n’t consider himself boundby human Torah - he ’ll take after those that survive in the name of Justice Department , but wo n’t hesitate to destroy Roxxon if it mean write human race from environmental collapse . Now , he ’ll be opposed by an equally powerful Thor who feels exactly the opposite word .
Everything about Chad Hammer is designed to expose and critique embodied attempt to dodge accountability …
As Thor faces Toranos , aka the Utgard - Thor , his iconic pounding Mjolnir is divulge to be the ' phantasm ' of the Elder God ’s gigantic wheel .
Marvel Is Pulling No Punches with Chad Hammer
The New Thor Is a Takedown of Corporate Propaganda and Real-World Corporations
Marvel has long usedRoxxon as a stand - in for real - world corporations , satirise both the business practices and propaganda clichés that the domain ’s largest companies use to quell in power and keep down any significant foeman . For example , 2015’sDeadpool # 40(from Gerry Duggan , Brian Posehn and Scott Koblish ) parody pro - fracking propaganda as Dario Agger employ Deadpool as a spokesperson , only for the Merc with a Mouth to gradually realize he ’s working for the bad guy .
However , Marvel has seldom taken as determinate a snap at incorporated ideology asRoxxon Presents : Thor , at least in its modern stories . Everything about Chad Hammer is designed to expose and review corporate attempts to duck answerableness . Indeed , the egress will see Chad Hammer fight"a chemical group of insane environmental activists"who have taken salvage the Earth"TOO FAR.“With only these pages existing so far , it ’s already clear thatRoxxon Presents : Thorwon’t be hide the targets of its ire , with the Thor - Truck understandably echoing criticisms of Tesla ’s Cybertruck .
Thor ’s raw drive is n’t the first shot Marvel has take at Tesla CEO Elon Musk recently . Marvel fans quickly observe that Tony Stark ’s fresh nemesis Kelvin Heng - an obsessional billionaire who hates mutant because they amaze him to colonizing Mars - has many similarity to the controversial form .
Al Ewing is one of the effective author ferment with Marvel today , and is fresh off iconic run onImmortal HulkandGuardians of the Galaxy . Ewing has toutedImmortal Thoras a companion musical composition toImmortal Hulk , in which Bruce Banner ’s Devil Hulk persona declared his intent to destroy the world as it presently exist and progress something better . WhileImmortal Thoris the hopeful reply toImmortal Hulk ’s apocalyptic flavor , it ’s not pulling its punches in depict the mindset of the corporations Thor is take on . In Ewing and Ibraim Roberson ’s recentImmortal Thor # 9 , Agger explained his reason for cast net income over the major planet :
Oh … I could make a speech , I presuppose . Some Roxxtube - ready blatherskite - dada - fascism for the rubes and the tech bros . I could blame my tragical childhood or the luxuria for blood and cruelty that never abates … Or revenge , of course . You ’d believe retaliation . But the truth , Thor ? Absolute and unstained ? I like when the number goes up . That ’s all . Because that means I win . That means I ’m better . And that ’s all there is .
Thor explains a primal item of what create someone worthy to manage Mjolnir that realise sense of Captain America ’s ' Avengers : Endgame ' triumph .
The question that remain is whetherRoxxon Presents : Thorwill be allow to prick the hand that feed it , rifle after Marvel and Disney ’s own flaws …
Thor Has a Radical New Enviromentalist Agenda
Thor’s Mother Gaea Has Solidified His Mission
Though he was resurrect by Odin and Freya , Thor is so powerful because he is the biological Word ofthe older God Gaea- the embodiment of the natural world . Jason Aaron ’s iconicThorrun emphasized Thor ’s commitment to environmentalism , and even had him clash with Roxxon ( culminating in Agger loot the Ten Realms for natural resources duringWar of the Realms . ) Now , Immortal ThorandRoxxon Presents : Thorare taking that commitment to the next grade . In late strip , Gaea warned Thor that she has design to impress back at man for their attacks on the natural world . Gaea made it clear that she think Thor her federal agent among humanity , and that she create him with the spirit that he would help them avoid her necessary wrath .
Marvel has often prided itself on being ' the World Outside Your Window , ' and environmental concerns for certain wo n’t be going anywhere in the coming decennary . ConsolidatingRoxxon and its monstrous CEOinto a symbolisation of corporate malfeasance and dissimulation is a impudent move in give Marvel an incarnation of this very specific experiential threat , and having Thor champion the response shows the shell of the challenge - one befit not just a spy or Super - Soldier , but a Supreme Being .
WithX - Men comics presently use up on machine - learningand its place in prowess and Thor calling out how corporations subvert environmentalist rhetoric through pop culture , the publisher is show how classic hoagy can address truly advanced job . The question that remains is whetherRoxxon Presents : Thorwill be allowed to bite the bridge player that feed it , going after its own corporate masters in Marvel Entertainment and The Walt Disney Company .
Roxxon Presents : Thor # 1is coming from Marvel Comics April 17 .
